Modern brands have only around a split second to make an impression before consumers’ attention is called elsewhere. This means it’s often smarter to choose minimalism because a simpler design requires less brain processing to process it fully.
There is no advantage to overwhelming consumers with too many design elements and creating a cluster in your packaging design. Rather, choosing minimalist designs can have many benefits: for beginners, it portrays your brand as transparent and honest with consumers. Secondly, it makes your products appear organised and refined; minimalist designs highlight the top benefits that make your products distinct and the ultimate best buy on the shelf.
Minimalism makes you feel happy with less. It is the aesthetic of not including more information than necessary in product design. It often contains small letters, no iconography other than a company logo, and only a single colour.
Your consumer can quickly grasp the onus of your business when you use minimal packaging, prioritise your messaging, and move on promptly to making a purchase decision.
It increasingly involves deftly combining the environmental impact of the package and the usability and beauty of your package in a clever, reusable, unique package. Simplicity can be powerful. It aligns with the product’s ingredients or a business’s green credentials, using earthy tones and eco-friendly materials to communicate its values.
One key consideration is how well minimalism can compete as an artistic style in the food packaging industry. After all, stripping one element too far can disrupt what is supposed to be an emotional packaging experience.
Your first risk is not standing out on the shelf. If your packaging is too simple and stripped back, there’s the chance that it may not stand out against your bolder competitors. If you want to position your brand as ‘premium’ but priced competitively, your customer may be put off by thinking it is far more expensive than it is at first glance.
Poorly thought-out minimalism can simultaneously slip into bland branding. Our job is to ensure that we understand consumer shifts and tap into those through impactful and effective design that lasts and isn’t just a fleeting trend.
When considering marketing for minimalism and a scrupulous audience, it’s important to emphasise to the customer that they’ve made the best choice by picking your brand. That’s where an insatiable appetite for new insight can set you apart.
Post time: Aug-01-2023
